When Is The Best Time To Post On Instagram?

When you’re thinking about the best time to post on Instagram, you might wonder why it matters.

Well, it’s all about getting your photos and videos in front of as many eyes as possible! With so many people scrolling through their feeds at different times, it can be tricky to know when you should share your content.

There isn’t a magical time that works for everyone. Since each person’s followers are different, my best time to post might be different from yours. It’s important to learn when your own audience is most likely to be on Instagram.

I use SocialBee’s social media AI to determine the best times to post to get more views. Their intuitive AI looks at your best-performing posts on Instagram and advises you on the best times to schedule your next uploads. What’s also great is that SocialBee will look at your content categories as well to determine the best time to click that upload button.

If you would like to see how this works, please click here for a 14-day free trial with SocialBee.

However, if you would like to figure this out yourself, please read on because, in this article, we’re going to dive into why the timing of your posts matters, how to understand your audience’s online habits, the role of Instagram’s algorithms, and some general best times to post.

Key Takeaways

  • The Instagram algorithm plays a big role in who sees your posts, so timing can affect your post’s success.
  • Knowing when your audience is most active on Instagram will help you pick the best times to post.
  • Different types of businesses see different results based on when they post, so industry trends are worth looking at.
  • Tools like Instagram Insights are super useful for figuring out your personal best times to post.
  • It’s smart to keep trying different posting times and see what gives you the best results.

Understanding Instagram’s Algorithm

The way Instagram decides what to show each person is like a behind-the-scenes boss.

It looks at lots of stuff to pick which posts go to the top of someone’s feed. Things like how much you interact with the person who posted, what kind of posts you usually like, and yes, when the post was put up.

If you share something at a time when lots of your followers are online, the Instagram boss might say, “Hey, let’s show this to more people right now!”

That’s why knowing about the algorithm can help you figure out the best time to get your posts seen by more friends and followers.

Analyzing Your Audience

When you’re trying to find the perfect time to post, one of the most important steps is to really get to know your audience.

Think about their daily routines – when they might be waking up, taking lunch breaks, or just chilling after work. Everyone’s followers are different.

Some might be night owls while others are early birds.

For me, it’s key to consider these habits so I can post when most of my followers are likely scrolling through their feeds. A handy tip is to look at the times when you get the most likes and comments.

Chances are, these are the times when your followers are most active. By zeroing in on these times, you’re more likely to get your posts seen and interacted with.

Industry Trends and Times

Did you ever wonder if bakers and bankers use Instagram at the same times? Industry trends can tell us a lot about the best times to post.

For example, if you’re in the food industry, late mornings might be a sweet spot since people are starting to think about lunch options.

On the other hand, if you’re posting about business tips, the start or end of the workday could be better because that’s when professionals might be planning their day or winding down.

Although these trends are a good starting point, remember they don’t work the same for everyone.

It’s like those one-size-fits-all hats – they don’t really fit all heads perfectly, right?

So, take these industry times as a guide but don’t be afraid to tailor them to what really works for your own audience.

Using Analytics Tools

To get a clear picture of when your posts do the best, tools like Instagram Insights are like your personal social media detectives.

They can show you lots of helpful info, like when your followers are most often checking their Instagram.

This isn’t just guessing; it’s real data about your real followers. And guess what? You don’t need to be a tech wizard to use these tools.

They’re built right into Instagram if you have a business or creator account. You can find out stuff like age, location, and most active times – pretty cool, right?

By using these tools, you can take a lot of the guesswork out of deciding when to post. Instead of just throwing your posts out there and hoping for the best, you can make smart choices based on what the numbers are telling you.

Experimentation and Adjustment

Even with all the tools and tips in the world, finding the best time to post on Instagram can still involve a bit of trial and error.

That’s where experimentation comes into play. Try posting at different times and keep an eye on how well each post does.

It’s like planting seeds in a garden to see which spot gets the best sunlight for your flowers.

Over time, you’ll start to notice patterns about which times bring the most likes, comments, and new followers.

But the internet changes a lot, and so do people’s habits. That means you can’t just set it and forget it.

Keep tweaking and changing your posting times as you learn more about your audience and as things change. By staying flexible and ready to adjust, you’ll keep your posts fresh and in front of eyes that are ready to see them.


In wrapping up, finding the best time to post on Instagram isn’t just about following a set schedule.

It’s about understanding how the Instagram big boss, the algorithm, works and getting to know the daily lives of your followers. It’s checking out what times have worked in the past for people in your line of work.

It’s using cool tools like Instagram Insights to see real data on your own followers. And don’t forget, it’s about trying different times to see what really strikes a chord with your audience.

Keep experimenting, keep learning, and you’ll find the sweet spot for your Instagram posts.

With a bit of patience and some detective work, you can make sure your photos and stories get the love they deserve.

Frequently Asked Questions

Is there a one-size-fits-all best time to post on Instagram? 

There isn’t a magical time that works for everyone. Since each person’s followers are different, my best time to post might be different from yours. It’s important to learn when your own audience is most likely to be on Instagram.

How can I find out when my followers are most active? 

You can use Instagram Insights if you have a business or creator account. This tool shows you when your followers are scrolling through their feeds. Just head over to your profile, tap the insights icon, and check out your audience’s activity times.

Why do different industries have different best times to post? 

People in different jobs have different routines. For example, someone who works a nine-to-five job might check Instagram during lunch or after work, while a college student might be on at completely different times. Industries have trends because their audiences have similar habits.

Can the best times to post change over time? 

Yes, absolutely. The internet changes pretty fast, and so do people’s habits. A time that works great now might not work so well in a few months. That’s why it’s good to keep trying new things and checking your results.

What should I do if my posts still aren’t getting interaction at the recommended times? 

If you’ve tried posting at the times the tools suggested and it’s still not working out, try a different approach. Look at what’s happening in the world, like holidays or big events, and try to post when people might naturally be looking for content like yours. Keep experimenting and you’ll find what works best for you.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing