Do Hashtags Help On Instagram?

Have you ever wondered if those hashtags you see all over Instagram actually do anything?

Yes, hashtags are more than just a trendy thing to add to your Instagram posts. They’re actually a useful tool for getting your content in front of people who might really enjoy it.

In this article, I’m going to dive into everything about hashtags and why they might be the secret sauce to making your Instagram account pop.

We’ll look at what hashtags are, how they can increase your reach, boost your engagement, how to pick the right ones, and more.

Plus, I’ll share some hot tips on using hashtags the right way so that you don’t just throw them in there, but actually use them to connect with more people.

So, get comfy, grab a snack, and let’s break down the magic of hashtags on Instagram.

Key Takeaways

  • Hashtags are a powerful tool to increase visibility and engagement on Instagram.
  • They work by categorizing content, making it discoverable to users interested in specific topics.
  • Using relevant and trending hashtags can help your posts reach a wider audience.
  • There’s a sweet spot for the number of hashtags you should use, and it’s important not to overdo it.
  • Tracking the performance of your hashtags is crucial to refining your strategy and finding what works best for your content.

Understanding Hashtags

What’s the deal with all those words people put after the pound sign on their posts? Those are called hashtags, and they’re kind of like a help button for your Instagram content.

When you add a hashtag to your post, it gets linked to all the other posts that used the same hashtag.

This means that if someone is looking up that hashtag, there’s a chance they’ll see your post too.

It’s a way to label your pictures and videos so they show up in the community of people who are into the same stuff as you are. If you’re posting about delicious cupcakes, using #cupcakelove could help other sweet treat fans find your amazing baked creations.

It’s like putting your photo in the right album where people who want to see it can easily find it.

The Impact of Hashtags on Reach

Getting your Instagram posts in front of more people is key to growing your account, and this is where hashtags come in handy.

Think of hashtags as bridges.

They connect your photos and videos to a bigger crowd that might not follow you yet, but they are interested in the topics you are posting about.

If you use a hashtag, your post can appear on the page for that hashtag, so even someone who doesn’t know you exist yet could stumble upon your content and decide to give you a follow.

For example, if you use a popular hashtag like #travel, your beautiful beach shot can be seen by anyone scrolling through posts about traveling.

This means that picking the right hashtags can really help spread your posts far and wide, and bring in people who are into the same things you are.

But remember, it’s also not just about using any hashtags; using the right ones that fit your post and connect to your intended audience is what really helps.

Hashtags and Engagement

Now, just putting any hashtag on your posts isn’t enough. The hashtags you choose can play a big part in how people interact with your posts.

We’re talking likes, comments, and shares here – the stuff that makes your Instagram lively.

When you tag your posts with hashtags that are super relevant to what you’re showing off, people who find your post are more likely to hit that like button or leave a comment because it’s exactly what they’re into.

Picture this: you post a picture of your homemade pizza with #PizzaLovers. That’s going to get the attention of all the pizza enthusiasts out there, and they might not only like your post but also chat with you about your favorite toppings.

Plus, if they really dig what you post, they might even share it with their friends.

This is what good hashtag use can do – create a little community around each of your posts, and that’s gold on Instagram.

Finding the Right Hashtags

So you might be thinking, how do I know which hashtags to use?

The ones you choose should match what’s in your photo or video, and they should be things people are actually looking for. You can start by making a list of words that describe your post.

If your picture is of a puppy, words like #puppylove, #cutedogs, or #puppyoftheday could be great. Another smart move is to use Instagram’s search to see what hashtags are popular.

Just type in a word related to your post and see what comes up.

But it’s not all about going for the big, super-popular hashtags. Sometimes using smaller, more niche hashtags can help you find a very interested crowd. It’s kind of like fishing in a smaller pond where your bait stands out more.

Remember, the goal is to find the people who will love your content the most, not just to get lost in a sea of posts where no one will notice you. So take a little time to do your hashtag homework, and it can really pay off.

Best Practices for Using Hashtags

To make the most of hashtags on Instagram, there’s a sort of recipe that can help.

First, you don’t want to go too crazy and slap on way too many hashtags just because you can. Usually, about 5 to 10 hashtags is a good number to aim for. This way, you’re not overwhelming anyone, and you can focus on the most important tags that really speak to your post.

Next, think about where you’re putting these hashtags. They can go right in your caption if you like them to be front and center. But if you want a cleaner look, you can also put them in a comment right after you post.

The thing is, no matter where they go, your hashtags should be easy to read.

If they are all bunched up without any spaces, or if there are way too many, it can be hard for people to check out the tags you’re using. Remember, keep it neat and tidy so that your followers can see what’s up with your post.

Measuring Hashtag Effectiveness

So how do you know if your hashtags are actually helping? It’s time to play detective with your own posts. Instagram has this thing called Insights for people with business or creator accounts.

It shows you all sorts of numbers about your posts, like how many people have seen them, where those views are coming from, and which times your followers are active on Instagram.

By looking at this info, you can see if people are finding your posts through the hashtags you’re using. If you notice that a lot of people are coming from a certain hashtag, you’re onto something good! But if you’re not getting much love from your hashtags, it might be time to switch things up.

Try different tags, mix in some new ones, and see how they do. Just like any good recipe, sometimes you’ve got to tweak the ingredients to get it just right. So keep an eye on those numbers, they’ll help guide you to the hashtags that work best for you.


In the end, it’s clear that hashtags are more than just a trendy thing to add to your Instagram posts. They’re actually a useful tool for getting your content in front of people who might really enjoy it.

By understanding what hashtags are, how they can help extend your reach, and how they play a role in boosting your interactions with others, you can use them to your advantage.

Remember to pick the right hashtags, not to go overboard with the number, and keep a neat presentation for better visibility. Also, always track which ones are working well so you can keep improving your game.

With the right hashtags and a bit of strategy, you can seriously improve the chances of your Instagram posts being seen and enjoyed by more people.

Frequently Asked Questions About Hashtags on Instagram

How many hashtags should I use on each Instagram post?

It’s best to use about 5 to 10 hashtags per post. This keeps your caption tidy and lets you focus on the most relevant tags. Using too many can look spammy and might annoy your followers.

Do hashtags really increase engagement on my posts? 

Yes, they can. When you use hashtags that match your content and interest your target audience, you’re likely to see more likes, comments, and shares. They help people who care about your topics find your posts.

Can I use the same hashtags on every post? 

While it might save time, using the exact same hashtags for every post isn’t the best idea. It’s smarter to tailor your hashtags to match each piece of content to reach the right audience. Plus, mixing it up helps you avoid looking like spam to Instagram’s algorithm.

How do I find the best hashtags to use for my Instagram posts? 

Start by thinking of words that describe your content, then use Instagram’s search to find popular and relevant hashtags. Look at what’s trending and what fits your post. Also, check out what hashtags similar accounts and influencers in your niche are using.

How can I tell if my hashtags are working? 

If you have a business or creator account, use Instagram’s Insights to see where your post views are coming from. If a lot of views are attributed to a certain hashtag, then it’s working for you. Keep adjusting your hashtag choices based on these results to find the most effective ones for your content.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing