When Is The Best Time To Post On TikTok?

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In the colorful world of TikTok, making a splash with your videos can often come down to timing.

You may have asked yourself, “When is the best time to post on TikTok?” It’s a good question because the right posting time could mean the difference between your video being seen by a handful or a hundred.

If you’re just starting out and you don’t have much data of your own yet, there are some general best times to post on TikTok that many people agree on. Lots of folks find that posting early in the morning, around lunchtime, or in the evenings can work really well. The idea is to catch people when they’re likely to be taking a break or relaxing.

Whether you’re a TikTok newbie or you’ve been at it for a while, you’ll find useful tips to help your favorite clips get the attention they deserve.

I use SocialBee’s social media AI to determine the best times to upload my videos to get more views. Their intuitive AI looks at your best-performing videos on TikTok and advises you on the best times to schedule your next uploads. What’s also great is that SocialBee will look at your content categories as well to determine the best time to click that upload button.

If you would like to see how this works, please click here for a 14-day free trial with SocialBee.

However, if you would like to figure this out yourself, please read on because, in this article, we’re going to dive into why the timing of your posts matters, how to understand your audience’s online habits, the role of TikTok’s algorithms, and some general best times to post.

Key Takeaways

  • Knowing when your audience is most active is key to maximizing engagement on TikTok.
  • TikTok Analytics is a powerful tool that provides insights on follower activity and video performance.
  • There are generally accepted best times to post on TikTok that can serve as a starting point.
  • The type of content you create and a consistent posting schedule can influence the best time to post.
  • Experimenting with different posting times and paying attention to trends is beneficial for long-term success.

Understanding Your Audience

One of the most important steps in figuring out the best time to post on TikTok is to understand your audience.

Think about who’s watching your videos. Are they night owls or early birds? Do they check TikTok during lunch breaks, or are they more likely to scroll through videos in the evening?

The answers to these questions can vary a lot depending on whether your followers are mostly teens, young adults with day jobs, or parents who might sneak in some TikTok time after the kids are in bed.

To grab their attention, you’ll need to post when they’re most likely scrolling.

Keep in mind, our lives are all different so there’s no magic hour that works for everyone. It’s about knowing your particular audience and their habits.

TikTok Analytics

To really nail down the best time to post, you can turn to TikTok Analytics. This is the tool that gives you all sorts of info about your videos and your followers.

First, make sure you have a Pro Account, which you can set up in your account settings. Once you have that, you’ll be able to see when your followers are most active and which of your videos are hitting the mark.

You’ll get to see things like how many people watched your video, where they come from, and even what times they like to use TikTok.

This data is gold because it’s like a cheat sheet that tells you when you’re likely to get the most eyes on your content.

Don’t worry if it sounds complicated; TikTok makes it pretty simple to find and read your analytics.

Just remember, the more you understand your analytics, the better you’ll be at choosing the right time to post.

General Best Times to Post

If you’re just starting out and you don’t have much data of your own yet, there are some general best times to post on TikTok that many people agree on.

Lots of folks find that posting early in the morning, around lunchtime, or in the evenings can work really well.

The idea is to catch people when they’re likely to be taking a break or relaxing.

Now, it’s important to think about time zones too. If a big chunk of your audience lives in a different time zone than you, you’ve got to adjust your posting schedule accordingly.

These times aren’t set in stone, but they’re a good place to start. As you get more familiar with TikTok and your followers, you’ll start to figure out what times work best for you.

It’s all about trial and error and paying attention to the feedback you’re getting.

Content and Consistency

The type of content you’re posting and how consistent you are with your posts can also help determine when you should be sharing your videos.

Different types of videos might do better at different times.

For example, funny and upbeat videos might be more popular in the evening when people are looking to relax, while educational content might hit just right in the morning when people are fresh and ready to learn.

Consistency matters a lot too. If you post regularly, people will start to look forward to your videos. Like your favorite TV show, they’ll know when to tune in.

Posting consistently doesn’t mean you have to post all the time, but try to stick to a schedule.

If you post every Tuesday and Friday, your followers will start to expect that. This helps build a routine not just for you but also for your audience, which can lead to better engagement.

And remember, quality beats quantity – it’s better to post really good videos a few times a week than to post just okay ones every day.

Experiment and Adapt

The last piece of advice I have is to always be ready to experiment and adapt. The digital world changes fast, and so do people’s habits.

Trying out different times for your posts is a fantastic way to discover what gets the most eyes on your content.

Post in the morning for a week, then switch it up to afternoons, and see which does better. Look out for new trends or changes in how people use TikTok.

Maybe there’s a new feature or challenge that everyone’s getting into, and that could be the perfect moment for your next video.

Adapting also means being flexible with your strategy. If you find that a time that used to work well isn’t getting you the same results, don’t be afraid to change it up.

Keep an eye on your analytics, keep experimenting, and stay in tune with what’s happening on the app.

The best time to post today might not be the best time in a month or a year, so keep learning and evolving your strategy.

It’s all part of the fun and challenge of making it on TikTok.


In conclusion, finding the best time to post on TikTok can make a big difference in how many people see and enjoy your videos.

It’s about knowing your audience and using the helpful insights from TikTok Analytics to guide you.

Remember that general best times can work as a starting point, but the type of content you make and keeping a consistent schedule are just as important.

Most of all, don’t forget to experiment and be willing to change your strategy as you learn more about what works.

Every TikTok creator has a unique set of followers, so what works for one person might not work for another. This is the same with YouTube. Keep testing, keep learning, and you’ll find your perfect posting time before you know it.

Frequently Asked Questions

How do I switch to a Pro Account on TikTok to access analytics? 

To switch to a Pro Account, open TikTok, go to your profile and tap the three dots in the top right corner to access your settings. From there, you’ll find an option to manage your account where you can switch to a Pro Account. This will give you access to the Analytics feature.

Do I need to post at the same time every day on TikTok? 

You don’t have to post at the same time every day, but having a consistent schedule can help your followers know when to expect new content from you. It’s more about consistency than strict timing.

Can I use TikTok Analytics on my phone or do I need a computer? 

TikTok Analytics can be accessed directly from the TikTok app on your phone, which is super convenient. You can check your stats anytime and anywhere.

How often should I check TikTok Analytics? 

Checking your analytics at least once a week can give you a good idea of what’s happening with your videos and when your audience is most active. If you’re very active on TikTok, you might want to check more often.

What should I do if my videos aren’t getting as much engagement even when I post at the recommended times? 

If you’re not seeing the engagement you want, try mixing up your content, engaging more with your followers, and making sure your videos are as interesting and engaging as possible. Also, keep an eye on the trends and challenges on TikTok and try participating in them.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing