What Does A Social Media Manager Do All Day?

Have you ever wondered what a social media manager gets up to during their workday? Being a social media manager is more than just scrolling through Twitter and liking photos on Instagram.

It’s a dynamic role that combines creativity, strategy, and a sharp eye for detail. In this article, we’ll dive into the daily responsibilities of a social media manager, from crafting and posting engaging content to staying up-to-date with the latest trends.

We’ll also explore how they engage with online communities, analyze social media performance, and work alongside other departments to ensure that the company’s voice is heard far and wide.

So, if you’re curious about the bustling life of a social media manager or considering this career path for yourself, keep reading to uncover what really goes on behind the scenes.

Crafting and posting content, engaging with the community, analyzing performance data, developing a strategy, collaborating with other departments, and staying on top of trends are all in a day’s work.

Key Takeaways

  • Social media managers are essential for creating and maintaining an online presence for brands.
  • They spend their day crafting creative content, scheduling posts, and engaging with the community.
  • Analyzing performance data is a key part of their job to refine social media strategies.
  • They must collaborate with other departments to create a cohesive brand voice across all platforms.
  • Keeping up with social media trends is crucial to ensure the brand remains relevant and competitive.

Crafting and Posting Content

One of the main tasks I handle as a social media manager is crafting and posting content. This starts with designing eye-catching images or graphics that speak to our brand and audience.

Then, I write captions that not only match the brand’s voice but also encourage followers to engage. Hashtags are selected carefully to boost the post’s visibility.

Once the content is ready, I schedule posts using tools that let me plan when they go live. This way, I make sure our social media feeds are always fresh and updated without having to post in real-time, which also gives me space to handle other important tasks during the day.

Community Engagement

Engaging with the community is a big part of my day. Once the posts are up, I monitor the comments and respond in a way that keeps the conversation going and reflects the brand’s values.

This might mean answering questions, thanking followers for their support, or sometimes handling a complaint with care. I also check our direct messages regularly throughout the day and reply to those as needed.

It’s like being the voice of the company online. Community engagement is more than just replying, though. I also ensure that the overall atmosphere in our online spaces is positive and welcoming, which helps maintain a loyal follower base.

Analytics and Reporting

After engaging with the community and ensuring content is up, I delve into the world of analytics and reporting. I spend time looking over various statistics like engagement rates, follower growth, and post reach.

These numbers tell me what’s working and what’s not, so I can tweak our strategy accordingly. Every week or month, depending on the need, I prepare reports that summarize these insights.

These reports are super important because they help not just me, but also our team understand our social media’s impact. Based on these findings, we might decide to experiment with different types of posts, tweet our posting schedule, or put more effort into certain platforms over others.

Strategy and Planning

Developing a solid strategy and planning is another key component of a social media manager’s day. I think about the bigger picture, like what goals we want to achieve with our social media presence, whether it’s increasing brand awareness, driving sales, or providing top-notch customer service.

I work on crafting a long-term social media strategy that aligns with these goals. This involves planning out content calendars, detailing when and what to post, and coordinating with marketing campaigns or product launches.

It also includes brainstorming sessions for creative campaigns that can make our brand stand out. Planning ahead is essential because it ensures that we’re not just reacting to the day-to-day but actively working towards our long-term objectives.

Collaborating with Other Departments

Collaboration is a big part of my role. I work closely with the marketingsales, and customer service teams to make sure our social media strategies align with their efforts.

If there’s a new product launch, for example, I need to know so I can generate buzz on our channels. I might also get insights from the customer service team about the most common questions or concerns our customers have, which can guide the content I create.

The social media space is not isolated; it’s intertwined with all parts of the company, and we all work together to present a unified brand to the public. This collaboration helps us make better decisions and keeps our messaging consistent across all platforms.

Staying Up-to-date with Social Media Trends

Keeping up with social media trends is crucial in this fast-moving digital world. Part of my day is spent researching the latest trends, understanding new platform updates, and finding out what content is resonating with different audiences.

When new features are released, I figure out how we can use them to our advantage. This could mean trying out new formats, like Stories or Reels, or updating our strategy to reflect changes in the algorithm.

Change is the only constant in social media, so staying adaptable and informed ensures that our brand remains relevant and continues to engage our audience effectively. This research not only keeps our content fresh but also informs our strategy, allowing us to stay ahead of the curve.


In conclusion, a social media manager’s day is filled with a variety of tasks that are both creative and analytical. Crafting and posting content, engaging with the community, analyzing performance data, developing a strategy, collaborating with other departments, and staying on top of trends are all in a day’s work.

The role requires a unique blend of skills and the ability to balance many different tasks. It’s a job that never gets boring, as each day brings new challenges and opportunities to connect with people around the world.

Whether you’re considering becoming a social media manager or just wanted to understand what goes on behind the scenes, it’s clear that this role is crucial for building and maintaining a brand’s online presence.

Frequently Asked Questions

  1. What skills do you need to be a social media manager? To be a good social media manager, you need to be creative to make content that catches people’s attention. You also need to be good at writing and communicating because you’ll be talking to a lot of people online. Knowing how to use different social media platforms and tools to schedule posts or check how well your posts are doing is important too. And you have to be able to look at data and understand what it means for your social media plans.
  2. How do social media managers stay organized with content? Social media managers use content calendars to plan out posts in advance. This helps them remember when to post important stuff like big announcements or holiday messages. They often use scheduling tools, so they don’t have to post everything by hand. These tools let them set up posts to go live at the best time without having to be at the computer.
  3. How much time do social media managers spend on social media? Social media managers spend a lot of their day on social media, but it’s not just scrolling through feeds. They’re usually creating posts, talking to people, or checking the numbers to see how well their content is doing. The exact time can vary, but it takes up a big part of their day because they have to keep an eye on several social media accounts usually.
  4. Can social media managers work remotely? Yes, social media managers can often work from anywhere as long as they have a computer and internet. Their job is mostly done online, so it’s possible to do it from home or while traveling. Still, sometimes they might need to go to meetings or events, depending on what the company needs.
  5. What’s the most challenging part of being a social media manager? One of the toughest parts of being a social media manager is having to always be ready for change. Social media changes a lot, with new trends and updates all the time. Also, because social media never sleeps, sometimes they have to work odd hours or deal with a crisis quickly. Keeping a brand looking good online can be hard when situations change fast.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing