Can You Use Hashtags On Facebook?

When you’re scrolling through Facebook and you see a word with a ‘#’ in front of it, that’s a hashtag. They’re like a trail of breadcrumbs that lead you to posts talking about the same thing.

I’m going to tell you all about hashtags and why they’re like a secret code for finding cool stuff on Facebook. We’ll look at the best ways to use them and the common mistakes you might stumble on.

This way, you can make your posts easier for people to find and maybe even make new friends who like the same things you do. So, buckle up, and let’s dive into the world of hashtags on Facebook!

Hashtags can be powerful tools on Facebook if used correctly. They can lead more eyes to your posts, connect you to communities, and even help build your brand.

Key Takeaways

  • Hashtags on Facebook are a tool to make your content discoverable and to find related content shared by others.
  • When you use hashtags, it’s important to pick ones that are relevant and specific to your topic.
  • To avoid cluttering your post, it’s usually best to limit the number of hashtags you use.
  • Creating unique hashtags for your brand or events can help in building a community around your content.
  • Keeping an eye on your hashtags’ performance is helpful so you can change your strategy if you need to.

Understanding Hashtags

Hashtags are like labels for your social media posts. When you put a ‘#’ in front of a word or a phrase (without spaces), it turns that word into a clickable link.

On Facebook, when someone clicks on this link, they get to see other posts from people and pages that have used the same hashtag. It’s a bit like putting your post into a big folder where everyone else’s related posts live.

This helps people find information and conversations about topics they’re interested in. Hashtags are everywhere these days, and they’re really handy for bringing people together around shared interests or big events.

Benefits of Using Hashtags on Facebook

Using hashtags on Facebook can be like turning on a spotlight for your post in a crowded room. They help your posts get seen by people who don’t already follow you but are interested in your hashtag topic.

For instance, if you’re a huge fan of a TV show, using the show’s name as a hashtag could connect you with a whole community of fans. Also, if you’re running a business and you pop a few well-chosen hashtags into your posts, this can get more eyes on your products or services.

Hashtags can be a simple way to get extra likes, shares, and comments on your posts, which is always nice.

Best Practices for Using Hashtags on Facebook

Just like making a good sandwich, using hashtags well is all about picking the right ingredients. It’s best to choose hashtags that are relevant to your post and specific enough to reach the right people.

Let’s say you sell handmade soaps. Instead of just using #soap, which is pretty general, you might use #HandmadeOrganicSoaps or #EcoFriendlySkincare to attract people who are really into those things.

It’s also a good idea to not go overboard with hashtags. Unlike Instagram, where people often use a lot, on Facebook it’s better to stick to just a few so your post doesn’t get messy.

And don’t forget, if you’ve got something special going on like a contest or an event, creating a unique hashtag can help you keep all the posts about it in one easy-to-find place.

Common Mistakes to Avoid

Sometimes, people get hashtag-happy and go a little overboard, which can actually make your post harder to find and read. Imagine a forest where every single tree has a sign on it — it would be impossible to know which way to go!

It’s the same with using too many hashtags on your posts; it can be overwhelming and look spammy. Another misstep is using hashtags that aren’t related to your post just because they are popular.

It might seem like a good way to get noticed, but it can actually annoy people and make them less likely to engage with your content.

Lastly, not checking to see if your hashtags are actually helping your posts get more attention can leave you in the dark about what’s working and what’s not.

It’s like throwing a message in a bottle into the ocean and never checking to see if someone found it. Tracking your hashtags lets you know if your message has reached the beach.

Measuring Hashtag Performance

Figuring out how well your hashtags are doing is like detective work. You want to find out if they are bringing more people to your posts. There are tools on Facebook, like Insights, that can help you see how many people saw your post because of a hashtag.

You might also use other tools to track how often your hashtag is used or talked about. It’s like keeping score in a game. If your hashtags aren’t helping you win by bringing more people to see your content, you might need to try different ones.

By watching how well your hashtags perform, you can make better choices next time and maybe get more people to see and interact with your posts.


In wrapping up, hashtags can be powerful tools on Facebook if used correctly. They can lead more eyes to your posts, connect you to communities, and even help build your brand.

Remember to use hashtags that are to the point and related to what you’re posting. Don’t throw in too many, and create special ones for events or promotions that are unique to you.

Avoid making the post confusing with too many hashtags or ones that aren’t quite right. And always make sure to see if your hashtags are actually working for you. Using hashtags wisely can really make a difference in your Facebook presence.

Frequently Asked Questions

  1. Can hashtags on Facebook help my business?

Using hashtags can be a smart way to help more people find out about your business on Facebook. If you use them right, they can show your posts to people who are interested in what you’re selling or talking about, even if they’ve never heard of your business before. It’s like putting up signs that lead people straight to your shop. But remember to use hashtags that really fit what you’re posting about so that you reach the right crowd.

  1. How many hashtags should I use in my Facebook posts?

Unlike some other places where you might see a lot of hashtags, it’s generally a good idea to keep it simple on Facebook. A couple of well-chosen hashtags are usually enough. It’s like seasoning your food; a little bit can make it tasty, but too much can spoil the whole meal. So think about what hashtags will really help people find and enjoy your post without overwhelming them.

  1. What’s a unique hashtag and why should I make one?

A unique hashtag is something special you make up for a certain thing, like an event you’re holding, a new product you’re launching, or maybe even a catchy phrase that represents your brand. It’s unique because it’s all yours, and when people use it, it creates a collection of posts that are all about that one thing. It’s like having your own little corner of the internet where everyone’s talking about your party or your brand-new shoes.

  1. Why shouldn’t I use really popular hashtags just to get more views?

If you use a popular hashtag that doesn’t really fit with your post, it’s kind of like crashing a party where you don’t know anyone — it’s awkward and you probably won’t make a lot of friends. When people are looking through that hashtag and find your post that doesn’t belong, they might get annoyed. It’s way better to be honest and use hashtags that truly match what you’re sharing.

  1. How do I know if my hashtags are working on Facebook?

To see if your hashtags are doing their job, you can use the insights or analytics tools on Facebook. These tools tell you how many folks saw your post and how they found it. If you see that people are coming to your post because of your hashtags, that’s like getting a high-five — it means it’s working. If not, it’s time to play detective, figure out why, and maybe try something different next time.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing