5 Signs It’s Time to Hire a Social Media Manager

Today, social media is not just about sharing selfies or what you had for lunch. It’s a powerful tool that can help businesses reach new heights.

If you run a business or are thinking about ways to improve your online presence, you’ve probably heard about social media managers and wondered if you need one.

A telltale sign that you might need a social media manager is when you just can’t keep up with all the posts, messages, and comments by yourself. If you’re having trouble staying active online, it’s a signal that some professional help would be a good idea.

In this article, I’m going to dive deep into the 5 signs that it’s time for you to hire a social media manager, the role of a social media manager, why your business might need one, and how to decide when it’s the right time to hire.

Also, I’ll chat about how to prepare for bringing a social media pro into your team and the different options you have, like hiring someone to work just for you, working with freelancers, or even working with a whole agency.

Stick around and let’s explore together why and when to hire a social media manager for your business.

Key Takeaways

  • Understand the role of a social media manager and why their skills are valuable for a business.
  • Recognize the signs that your business needs a social media manager, like not having enough time to manage platforms or needing expert help.
  • Know the positive impact that effective social media management can have on your business’s online presence and engagement.
  • Consider important factors like business size, audience, and industry to decide whether to hire a social media manager.
  • Learn about the different hiring options available, including in-house, freelance, or agency-based social media managers, and how to prepare for the hiring process.

5 Signs It’s Time to Hire a Social Media Manager

1. Overwhelmed by Tasks

If you find it challenging to keep up with the multitude of posts, messages, and comments across your platforms, and your social media presence is suffering, it’s a clear indicator that professional assistance is necessary.

2. Inactivity on Platforms

A stagnant Facebook page or a lack of recent posts on Instagram may signal that managing social media has taken a back seat. When maintaining an active online presence becomes a struggle, it’s time to consider the expertise of a social media manager.

3. Avoidance of Social Media Tasks

If posting on social media feels more like a burdensome chore that you consistently avoid, it’s a strong indication that the responsibilities should be delegated to a professional who can handle them with ease and enthusiasm.

4. Confusion with Terminology

When terms like “SEO” or “analytics” leave you puzzled, a social media manager can step in to translate these complexities into plain English. This ensures that crucial aspects of online presence are understood and managed effectively.

5. Lack of Interest or Expertise

If social media simply isn’t your forte and is diverting your focus from your core strengths, bringing in a social media manager allows you to concentrate on what you excel at, while they navigate the complexities of maintaining a healthy and vibrant media garden.

Understanding the Role of a Social Media Manager

A social media manager is much like a gardener, but instead of flowers and plants, they help a business’s online community grow.

They are the voice and ears of a company online, making sure that the brand’s story is told in an engaging way and that customers feel heard.

Their daily work involves creating posts, chatting with customers, and keeping up with what’s trending on social media. Plus, they often use cool tools to figure out what people like and to share things at the best times.

A social media manager has a lot of skills in things like writing, design, and even a bit of psychology to understand what makes people click and like.

They also know how to read data to see if what they’re doing is working. Businesses of all sizes can benefit from having someone who is always looking after their social media garden, so it stays healthy and vibrant.

The Impact of Social Media on Your Business

Social media can work like magic for your business. When you have someone good at the wheel, your online presence can really take off.

Good social media management can help more people learn about what you do. It’s not just about more likes or followers; it’s about creating real connections with folks who could become your customers.

It can be surprising how a post going viral or a fun interaction can turn into real sales and fans for your business. With a social media manager, your business can tell its story in a way that gets people’s attention and makes them want to join in.

They can also jump in when things go wrong, like if someone’s unhappy and posts about it online.

A quick and kind answer can often make both the customer and watchers feel better about your company. Plus, good social media can make your business seem more real and friendly, two things that can really make people want to shop with you.

Evaluating Your Business Needs

Before you start looking for a social media manager, think about what your business really needs. Every business is different, so what works for one might not be right for another.

Things like how big your business is, who you’re trying to reach, and what kind of things you sell all play a part in this decision.

If you’re just starting out or your business is small, you might only need a little bit of help to make a big difference.

But if you’re trying to reach lots of people or you have a lot of products, having someone who really knows social media can be a big plus. Think about your customers too. What social media do they use?

What kind of posts do they like to see? A social media manager can help you answer these questions and make a plan that fits just right. Lastly, don’t forget to consider your budget.

A social media manager is an investment, so you’ll want to be sure it’s money well-spent for the growth of your business.

Making the Decision: In-House vs. Freelance vs. Agency

Choosing the right person or team to handle your social media is a big decision, and you’ve got options.

Hiring someone to work just for you, also known as an in-house social media manager, means they’ll be part of your team and get to know your business really well. The downside is that it can cost more to have someone full-time.

If your budget is tighter, or you just need help now and then, you might think about hiring a freelancer. Freelancers are often flexible and can work with you on specific projects or during busy times. Then, there are agencies that handle social media for a lot of businesses at once.

They have teams of people with all kinds of skills, but they might not get as cozy with your business as someone who works just for you. Each choice has its pros and cons, so think about what’s most important for your business.

Do you want someone who’s there every day, or do you need help with just a few things? How much can you spend?

Once you’ve got that figured out, you’ll be ready to start looking for the perfect fit.

Preparing to Bring a Social Media Manager Onboard

Getting ready to welcome a social media manager to your team is like preparing for a guest. You want to make sure you have a clear idea of what you want them to do.

Set some goals for what you’d like to achieve with your social media, like getting more people to visit your website or having more chats with customers.

Think about what you can spend, and remember that this person will be helping your business grow, so it’s an important investment. Then, get together all the things they might need, like access to your social media accounts and any pictures or info about your products or services.

It’s also smart to think about what you really want from social media – is it sales, brand awareness, customer service, or all of these? Having a clear picture of what you need will help you and your new social media manager get off to a great start.


Bringing everything together, you now have a clearer picture of why and when hiring a social media manager could be a great move for your business.

From the signs that indicate it’s time to call in the pros, to the impact that a good social media presence can have, the benefits are hard to ignore. We’ve discussed the importance of understanding your business needs and choosing the right hiring option that suits your goals and budget.

With the right preparation and a clear set of goals, you’re all set for success. If you’re feeling overwhelmed or uncertain about your social media strategy, remember that help is out there.

Hiring a skilled social media manager could be the key to unlocking the full potential of your online presence, helping you connect with customers and grow your business in ways you might not have imagined.

Frequently Asked Questions

What does a social media manager actually do?
A social media manager takes care of all the things a business does on platforms like Facebook, Twitter, and Instagram. They create posts, reply to comments, and talk to customers. They also make sure the business looks good online, share news and deals, and watch how well their posts are doing.

When should I hire a social media manager?
It might be time to hire a social media manager if you’re too busy to keep your social media updated, or if you’re not sure how to make the most of it. If you notice your social media pages are quiet, or your customers are not getting quick answers, those are good signs you need some help.

Can a social media manager really grow my business?
Yes, a good social media manager can help put your business in front of more people and build a strong online community. This can lead to more people knowing about your brand and what you sell, which can mean more customers and sales.

Is it better to hire a freelancer or someone full-time?
It depends on your business. If you need help all the time and have the money, hiring someone full-time might be best. But if you just need help with a project or to save money, a freelancer could be a better choice.

What should I do to get ready for a social media manager?
Think about your goals and what you want from your social media, figure out how much you can spend, and gather any info or photos they might need. It’s also good to have a talk about what your business is all about so they can make posts that feel just right.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing