Is Community Management Difficult?

When you decide to manage a community, whether online or in the real world, you’re stepping into a role that’s as rewarding as it is challenging.

As a community manager, you are the bridge between a brand or organization and the people who make it all matter – the community members.

It can be tricky with all the different personalities and keeping things running smoothly. But with the right skills, like clear communication and a big heart, those bumps in the road can be smoothed out.

In this article, I’m going to share what I’ve learned about the true nature of this role. We’ll talk about what community managers do, the hurdles they face, like dealing with different opinions or keeping people engaged.

We’ll also look at the important skills a good community manager must have and how they can make those tough days a bit easier.

Lastly, I’ll touch on the satisfying parts of community management that make all the hard work worth it.

If you’re intrigued by what it takes to keep a community humming along, stay with me as we dive in.

Key Takeaways

  • Understanding the role of a community manager is key to appreciating the complexity of the job.
  • Community management poses challenges, such as handling diverse opinions and maintaining engagement.
  • Essential skills like communication and empathy are crucial for successful community management.
  • There are strategies to overcome the difficulties associated with managing a community.
  • Despite its challenges, community management can be deeply rewarding, offering a sense of accomplishment and community growth.

Introduction to Community Management

Community management might sound simple, but it’s about much more than just hanging out on social media or sending out newsletters.

It’s a job that calls for wearing many hats.

A community manager acts as a host, mediator, and the voice of a company all at once. Imagine you’re throwing a party. You want everyone to have a good time, talk to each other, and maybe even become friends.

At the same time, you have to make sure no one’s breaking the rules or causing problems.

That’s a bit like what community managers do, but instead of a party, it’s an online forum, a social media group, or any place where people gather to talk about a shared interest.

They keep the conversation going, help people out, and build a place where everyone feels welcome and valued.

It’s a balancing act between being friendly and making sure things stay in order.

The Role of a Community Manager

The role of a community manager is a bit like being a gardener. Just like a gardener does more than just water plants, a community manager does a lot to help a community grow and stay healthy.

They start by laying down the ground rules so that everyone knows what’s expected of them. Then, they create cool stuff for people to talk about and share, kind of like planting seeds for conversation.

When people join in and the community starts buzzing with activity, the community manager is there to help guide the conversations, making sure everyone gets along and has a good time.

And like pulling weeds, they also have to deal with any trouble that pops up, so it doesn’t spread and hurt the community.

But most of all, they’re there to listen to what the community needs and to help make it a great place for everyone.

The Challenges of Community Management

Now, let’s talk about the tough parts of being a community manager. Each community is like a big melting pot of thoughts and ideas, which can lead to disagreements and conflicts.

A big part of the job is to smooth out these rough spots without making anyone feel like they’re not heard.

Plus, it’s not easy to keep things interesting all the time. You want people to keep coming back and to keep talking to each other.

It’s like keeping a party lively – you have to keep the music and conversation going. Sometimes, rules get broken, and the community manager has to step in and be firm, but fair.

And there are all the behind-the-scenes tasks like answering emails, planning events, or keeping track of how the community is doing.

All these challenges can make the job feel like a juggling act.

Skills Required for Successful Community Management

To handle all the challenges that come with community management, there are some key skills you really need to have.

  • First up, communication – it’s super important. Whether you’re chatting in a forum, sending out tweets, or helping to solve a problem, being able to get your message across clearly can make a world of difference.
  • Now, pair that with a good dose of empathy. You often have to understand where people are coming from, even when they’re upset or frustrated. Being organized is another big one. It helps you keep track of everything going on in the community, from upcoming events to who needs a reply.
  • And let’s not forget about strategic thinking. You’ve got to have a plan for growing the community and keeping folks engaged.

These skills, among others, make a community manager’s job doable and help turn the tough bits into success stories.

Overcoming Community Management Hurdles

So we know the job can be tough, but there are ways to get over those hurdles. If you’re dealing with a lot of different opinions, it helps to create a space where everyone feels safe to share.

That might mean setting up clear rules or making sure you have a team ready to step in when things get heated.

When it comes to keeping people interested, it’s all about being creative.

You could run special events, share behind-the-scenes peeks, or just regularly check in with fun questions.

If things get a bit out of hand, you’ve got to keep your cool and handle it behind the scenes if you can, so the community stays a nice place.

And as for all the little tasks you’ve got to keep up with, setting up a good system can save you a lot of headaches.

Have a calendar for your events, a list of posts to make, and maybe even some tools to help track how the community is doing.

With the right approach, these challenges don’t have to be roadblocks; they can be just another part of a job you love.

The Rewards of Community Management

After talking about the challenges and how to deal with them, it’s good to remember the rewarding parts of community management.

It’s pretty amazing to see a community you’ve helped shape come alive with conversations and friendships.

When people start to support and help each other out, it’s like watching a little family grow. And there’s a real sense of pride when your community is seen as a great place to be by others.

Plus, you often learn a lot from all the different people you meet.

They might come from different places or have different experiences, which can teach you new things and give you fresh ideas.

And of course, when you solve a big problem or pull off a cool event, it feels fantastic. Those wins not only add some sparkle to your day, but they also show you’re making a real difference in the community.

It’s not just about overcoming the tough stuff; it’s about enjoying those moments that remind you why community management is so special.


In wrapping up, it’s clear that being a community manager is not just about chatting with folks online.

It’s about creating a place where people feel at home, where they can share, learn, and grow together.

Sure, it can be tricky with all the different personalities and keeping things running smoothly. But with the right skills, like clear communication and a big heart, those bumps in the road can be smoothed out.

And let’s not forget the joy that comes from watching your community thrive. It’s a role that’s certainly not for the faint of heart, but for those who are up to the challenge, it can be one of the most fulfilling jobs out there.

So, if you’re thinking about stepping into the world of community management, remember that with every challenge comes an opportunity to make a real difference and to be part of something truly rewarding

Frequently Asked Questions About Community Management:

What does a community manager do on a daily basis? 

A community manager takes care of a lot of different things every day. They make sure the community is a friendly place by talking to members and hanging out where the community meets, like on social media or forums. They also plan fun things for the community to do together and make sure everyone is following the rules so it’s a nice place for everyone.

Can anyone be a community manager? 

Just about anyone can try to be a community manager if they really want to! But it helps a lot if you’re good at talking to people and you like to help solve problems. You also need to be pretty organized because there’s often a lot to keep track of.

How do you handle conflicts in a community? 

When people in a community don’t get along, it’s important to be really calm and fair. You have to listen to what everyone is saying and sometimes remind them of the community rules. It’s often best to problem-solve in a private chat so other people don’t get worried or upset.

Is community management important for a brand? 

Yes, community management is super important for brands. It’s like having a friend who knows the brand really well. They help people understand what the brand is all about and make them feel like they’re part of a special group. That way, people feel good about the brand and might tell their friends about it too.

What’s the best thing about being a community manager? 

The best thing about being a community manager is seeing how the community grows and how people help each other. It’s really cool to bring people together and see them make friends or learn new things because of the community you’re helping to build.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing