What Questions To Ask A Social Media Manager

Have you ever wondered what to ask a social media manager to make sure they are a good fit for your business?

It’s crucial to find someone who is not only skilled in navigating the digital landscape but also aligns with your company’s goals and brand voice.

In this article, we’ll explore key questions that will help you gauge a social media manager’s expertise and how they can contribute to your online success.

We will cover everything from their experience with setting goals, creating engaging content, their knowledge of different platforms, how they measure and report on success, to how they deal with the ever-changing trends and potential online crises.

By the end of this article, you’ll have a clear understanding of what to look for in a social media manager, ensuring that your online presence is in capable hands.

Let’s dive in and find out what these important questions are.

Key Takeaways

  • Understanding the importance of setting and achieving social media goals
  • Knowing the social media manager’s approach to content creation and curation
  • Assessing their platform expertise and how they adapt to various social media platforms
  • Learning how they measure success and the metrics they prioritize
  • Discovering how they stay current with social media trends and handle crisis management

Understanding Social Media Goals

When you meet someone who manages social media for a living, one of the first things you might want to ask about is their experience with setting and reaching social media goals. These folks usually have a plan for how to get more people to see what you post and how to get them to interact with it.

They know what it takes to build an online community that really reflects who you are as a business. So it’s smart to ask them how they’ve done this before, and how they think they can help you do the same thing.

They should be able to tell you about times when they knocked it out of the park, as well as times they had to learn from what didn’t go so well.

Content Creation and Curation

A big part of being a social media manager is coming up with things to post that people will want to share and talk about. I’d ask them about how they come up with ideas for the stuff they create and what they think makes a post really worth sharing.

They should be able to tell you about their creative process and how they make sure what they post fits with the style and message of your brand. It’s also important that they understand how to find cool things made by other people that your audience will like – that’s called curation.

They should be really good at blending these original pieces with curated content to keep your followers engaged and interested.

Platform Expertise

One key thing to ask about is whether the social media manager knows their way around the different platforms out there, like Facebook, Twitter, Instagram, and maybe even TikTok or LinkedIn. Each platform has its own kind of crowd and way of doing things.

For example, Instagram is all about great pictures and stories, while LinkedIn is where you go for more professional stuff. It’s a good idea to find out what platforms they are really good at using and where they’ve had the most success.

They should also have a strategy for whether to focus on a few specific platforms or try to reach people across a wider range. It’s all about finding where your business fits best in the social media world.

Measuring Success

It’s not just about posting cool things online; you also want to know if it’s actually making a difference. So, I’d ask a social media manager how they figure out if what they’re doing is successful. They should be comfortable talking about things like how many people see the posts, how much people are talking about them, and if those people are clicking on links and checking out your website.

Plus, it’s not just about numbers; they should also care about what people are feeling and saying about your brand. And when they sit down to tell you how it’s all going, their reports should be easy to understand and really show you what’s working and what’s not.

Staying Current with Trends

Social media is always changing, with new trends popping up all the time. It’s super important for a social media manager to stay on top of these changes so they can use them to help your brand look cool and current.

I’d ask about how they keep up with all the new stuff that’s happening, whether it’s hot new hashtags, the latest dance craze on TikTok, or big news that everyone is talking about.

They should have a good method for keeping track of trends and be able to explain how they decide which trends are worth jumping on. Plus, they should also know how to do all this without losing what makes your brand special.


In conclusion, finding the right social media manager can make a big difference for your business online. It’s like having a guide who knows the way through the wild world of likes, shares, and tweets. Remember, it’s not just about having a lot of followers; it’s about creating real connections with people and showing them what’s so great about what you do.

By asking the right questions about goals, content, platform know-how, success tracking, trends, and handling the tough stuff, you can find someone who’s a perfect match for your brand. With that kind of teamwork, you can make a real splash in the digital sea.

Questions to ask a social media manager and examples of good answers:

What kind of experience do you have with setting and achieving social media goals?
I have worked with many brands to help them figure out what they want to do with their social media, like getting more followers or selling more stuff. Then we made plans to reach those goals. For example, I helped one company grow their followers by 50% in just six months. It’s all about being clear on what you want to achieve and then using smart strategies to get there.

How do you come up with creative content, and what is your strategy for content curation?
To create interesting posts, I think about what the audience likes and what the brand is all about. I look for cool stories or ideas that would catch someone’s eye as they scroll. For finding content made by others, I look for things that match the brand and will interest the followers. It’s about mixing your own unique posts with other great content to keep everything fresh.

Can you tell me about your expertise with different social media platforms?
Sure, I’ve worked with all sorts of platforms, each with its own style and audience. For instance, Instagram is great for visuals, while Twitter is good for quick updates or talking to customers. I’ve had great results on both of these, as well as others. I always pick the best platforms for the brand based on where we’ll find the right people.

What metrics do you consider most important in measuring the success of social media campaigns?
When I look at how well a social media campaign did, I care about engagement—like comments and shares—and also if it drove people to the website where they can learn more or make a purchase. It’s also important to see how the brand’s message spread and how people felt about the content.

How do you stay up-to-date with the latest social media trends?
I follow a lot of blogs and influencers who talk about social media, and I use tools that tell me what’s trending. I also keep an eye on what’s happening in the news and culture so that any content is timely and relevant.

How do you handle a social media crisis or negative feedback online?
When something goes wrong, I stay calm and figure out what happened. Then I talk to the team and come up with a plan, keeping in mind being honest and respectful to the audience. If there’s negative feedback, I make sure to listen and respond kindly, showing that we care and are working on any issues. It’s all about protecting the brand and keeping a good relationship with the followers.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing