How Often Should I Upload To YouTube?

When diving into the world of YouTube, whether as a new creator or a seasoned pro, one of the big questions is “How often should I upload videos?” Knowing this can really help your channel grow and keep your audience coming back for more.

In this article, I’m going to talk about several key aspects like understanding who watches your videos, getting the balance right between video quality and how many videos you make, sticking to a schedule, working with YouTube’s algorithm, and trying out different things to see what works best for your channel.

From rookies to experts, everyone can find something to help them decide how often to upload to their YouTube channel. Stick around if you’re eager to master your YouTube upload game and keep your viewers eagerly awaiting your next video.

Key Takeaways

  • Knowing your audience is crucial for figuring out how often to post.
  • Aim for the right balance between quality and quantity; high-quality content can be more important than lots of videos.
  • Being consistent with your uploads can help keep your audience engaged.
  • The YouTube algorithm may reward you for posting regularly, which can help your channel grow.
  • Experimenting with different posting schedules can help you find the best one for your channel.

Understanding your audience

When I think about posting videos to YouTube, the first thing I focus on is who is going to watch them. It’s really important to know when your viewers like to watch videos and what kind they enjoy the most.

If you post when they’re most likely to be online, your videos might get more views right away. To figure this out, I take a peek at the analytics YouTube gives me. It shows me when most of my audience is online and what videos they spend the most time watching.

Once I have that info, I can plan my uploads around it. This doesn’t just help my current audience stay happy but can also attract more people to watch my videos. It’s all about giving the viewers what they like when they want it.

Quality vs. Quantity

There’s a little bit of a tug of war between making a lot of videos and making sure they’re really good.

I always tell people, it’s better to have fewer videos that are super interesting and well made, than a bunch of videos that aren’t that great. High-quality videos can get people talking, sharing, and coming back to your channel.

This is important because every time you make a video, you want to make an impression on your audience, so they remember you.

It might take more time to create these awesome videos, but if they’re packed with cool stuff, helpful tips, or great stories, people will want to watch them. Remember, sometimes less is more, but it has to be really good less.

Consistency is key

Keeping a regular upload schedule is something that really matters for YouTube success. If people know when to expect a new video from you, they’re more likely to watch it as soon as it comes out.

This is kind of like your favorite TV show; you know it’s on every Friday night, so you’re sitting on the couch, ready to watch. To make life easier and avoid getting overwhelmed, I come up with a plan that I can actually stick to.

Maybe that means posting once a week or every two weeks. Whatever it is, it’s about making a promise to your viewers and then keeping it. Staying true to your word can help build trust with your audience, and before you know it, they’re telling their friends about your channel because they know they can rely on you for regular, cool content.

Algorithm benefits

Now, let’s chat about the YouTube algorithm because it’s a big part of getting your videos seen by more people. The algorithm likes it when channels upload videos consistently.

This is because regular uploads can keep viewers on YouTube longer, which is what YouTube wants. To get on the algorithm’s good side, I try to post videos on the same days and times.

This can help my videos show up more often in people’s recommended sections or on their homepages. It’s like playing a game where the rules keep changing, but the prize is more people watching and liking your stuff.

By understanding how the algorithm works and adjusting your upload strategy, you can give your channel a better chance of growing. Just keep in mind that the algorithm is only one piece of the puzzle, and it’s always changing, so you need to stay sharp.

Experimenting with frequency

One of the coolest things about YouTube is that you can try out different things and see what gets the best results. This goes for how often you post videos too. Maybe I start out posting once a week, but then I try twice a week and watch what happens.

Do I get more views? More comments? It’s all about looking at the numbers and seeing if there’s a change. If there is and it’s a good change, then I might have found a sweeter spot for my upload schedule.

It’s okay to change things up as you learn more about what works and what doesn’t. Sometimes, it means taking a bit of a risk, but when you pay close attention to how people respond, you can figure out the best rhythm for your channel and your life.

Just keep an eye on your channel’s analytics, and they’ll help guide you in the right direction.


So, we’ve covered a lot on how to decide how often to upload videos to YouTube. We talked about understanding who your viewers are and when they like to watch videos.

Then we dug into the importance of making really good videos, even if it means making fewer of them. Consistency came up next, because just like any good habit, sticking to a regular schedule can work wonders.

Don’t forget about the YouTube algorithm—it likes when you’re consistent too, and it can help get your videos in front of more eyes. And lastly, don’t be scared to test out different uploading frequencies to find the sweet spot that works for you and your audience.

By keeping these tips in mind and always striving to create content your viewers love, you’re setting yourself up for a better chance at YouTube success.

Frequently Asked Questions

How many times a week should I post on YouTube? It really depends on what you can manage without burning out and the type of content you make. Some creators post once a week, some multiple times a week. The key is to pick a schedule that you can keep up with and fits your audience’s expectations.

Does uploading more often mean I’ll get more subscribers? Not necessarily. Uploading more can increase your visibility, but if the quality of your videos goes down, people might stop watching. It’s about finding the right mix of good videos and how often you post them.

Will taking a break from YouTube hurt my channel? It might, especially if you’re gone for a long time without letting your viewers know. But if you need a break, it’s better to take it rather than make content that you’re not happy with. Just try to let your audience know what’s going on.

How long should my YouTube videos be? This can vary a lot. Some people like short videos that are easy to watch quickly. Others like longer videos that dive deep into a topic. Look at what’s worked for you so far and what other successful creators in your niche are doing. That can give you a good idea of what video length to aim for.

Can I just post whenever I have time? You can, but having a schedule usually works better. It helps viewers know when to expect new content from you, which can make them more likely to watch regularly. If you’re unpredictable with your posting, people might miss your videos or forget to look for them.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing