How Long Should A YouTube Video Be?

When you’re about to make a YouTube video, you might wonder, “How long should it be?” It’s a good question because the length can really change how well your video does.

In this article, we’ll go through everything you need to think about to get the length of your video just right. We’ll look into who watches your videos, what kind of video you’re making, and how this all fits with YouTube’s rules and ways it decides what videos to show people.

We’ll also talk about why it’s so important to make sure your videos are really good, no matter how long they are. And we’ll see how you can use YouTube’s own tools to figure out what’s working best for you.

So, if you’re keen on learning how to make your YouTube videos just the right length for your audience, keep reading. This could be the key to making your channel even better.

Finding the perfect length for your YouTube videos is a balance. It’s about knowing who’s watching, what they like, and matching that with the kind of video you’re making. While the YouTube algorithm and rules for making money might affect how long your video should be, it’s the quality that really matters.

Key Takeaways

  • It’s important to know your audience to determine the best video length
  • The type of content you create has a big impact on how long your video should be
  • YouTube’s algorithm and the rules for making money from your videos might influence video length too
  • Remember, the quality of your video is more important than how long it is
  • YouTube Analytics can help you understand what video lengths work well for your specific audience

Understanding Your Audience

When deciding how long your YouTube video should be, the first thing to think about is who is going to watch it. Different people like different lengths of videos.

For example, kids might have a shorter attention span, so they usually like shorter, fast-paced videos. On the other hand, adults might be more interested in longer, more detailed content if it’s about a topic they care about.

To figure out the best length, you should try to understand things like your viewers’ age, what they are interested in, and when they usually watch your videos.

If you know your audience well, you’ll have a better chance of making videos that they will watch all the way through. Your goal is to keep them interested from start to finish, whether that means a quick clip or a longer deep-dive.

Content Type and Engagement

The kind of video you’re making plays a big part in deciding how long it should be. If you’re telling a story or doing a deep dive on a subject, it’s natural for the video to be longer. But if it’s a quick tip or update, shorter might be better.

The key here is to hold your viewers’ attention. You want people to stick around and watch, not click away because they’re bored. YouTube tracks this with something called the engagement rate.

It measures if people watch your video from start to end. The better your engagement rate, the more likely YouTube is to suggest your video to new people. This is why you want to make sure your video isn’t too long or too short for the story you’re telling.

YouTube’s Algorithm and Monetization Requirements

YouTube has a way of deciding which videos to show more people, and that’s called the algorithm. This algorithm looks at lots of things, including how long your video is.

Generally, it likes videos that are at least 10 minutes long because they can have more ads, which means more money for YouTube. But that doesn’t mean you should stretch your videos out to hit that mark if it doesn’t make sense for your content.

There’s also something to think about if you want to make money from your videos, and that’s monetization requirements. To join the YouTube Partner Program, you need to follow certain rules, and one of them is about how many hours people have spent watching your videos.

Making longer videos could help you reach that requirement, but again, only if it’s the right fit for what you’re making. Always keep in mind what’s best for your video and your audience.

Quality Over Quantity

While it’s important to think about the length of your YouTube videos, remember that the quality of your content is the most important thing. No matter how long your video is, if it isn’t interesting, helpful, or entertaining, people won’t want to watch it.

Try to make each minute of your video worth watching. Don’t add extra stuff just to make your video longer. Viewers can tell when something’s just filler, and they won’t like it.

Instead of focusing on the clock, focus on making your video the best it can be. Share information people can use, tell stories that grab their attention, and show your passion for the topic.

High-quality videos are more likely to be shared, and they help build a loyal audience. So, always put the value you provide to your viewers above the video’s length.

Analyzing Your YouTube Analytics

Using YouTube Analytics is a smart way to find out the perfect video length for your channel. This tool gives you lots of information about your videos and how people are watching them.

When you look at your analytics, check things like watch time and audience retention. These will tell you if people are watching your videos all the way through, or if they’re stopping halfway.

For example, if you see that a lot of viewers are leaving your video early, it could be a sign that it’s too long or not interesting enough. On the other hand, if most people are watching to the end, you might be on the right track.

Use this feedback to adjust the length of your future videos. Remember, these numbers can change for every video, so it’s good to keep checking them. This way, you’ll learn more and more about what works for your audience.


In conclusion, finding the perfect length for your YouTube videos is a balance. It’s about knowing who’s watching, what they like, and matching that with the kind of video you’re making.

While the YouTube algorithm and rules for making money might affect how long your video should be, it’s the quality that really matters. Make sure every minute of your video has something valuable.

And don’t forget to use YouTube Analytics to learn from what you’ve done in the past. By paying attention to what your viewers want and keeping your content great, you’ll be able to make videos that people will love to watch, no matter how long they are.

Frequently Asked Questions

1. What is the ideal length for a YouTube video?
The ideal length for a YouTube video can vary widely depending on your audience and content type. While many say that videos around 10 minutes are good, it’s more important to focus on keeping your audience engaged and providing valuable content.

2. Does a longer video rank better on YouTube?
A longer video has the potential to rank better because YouTube’s algorithm often favors longer watch times, which can be easier to achieve with longer videos. However, a longer video only works if it keeps viewers watching.

3. Can shorter videos be successful on YouTube?
Yes, shorter videos can be very successful, especially if they are engaging and to the point. With people’s short attention spans, a concise and well-made short video can do well.

4. How can I tell if my video is too long or too short?
You can use YouTube Analytics to look at the average watch time and audience retention for your videos. If people are not watching until the end, your video might be too long, or you may need to make your content more engaging.

5. Should I adjust the length of my video based on YouTube’s monetization rules?
While you should be aware of YouTube’s monetization requirements, including the preferred length for including more ads, it shouldn’t be the only reason to decide your video length. Focus on making great content, and the rest will follow.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing