Are LinkedIn Articles Worth It?

When we hear “LinkedIn,” we usually think of job hunting, networking, or keeping up with colleagues.

But there’s another part of LinkedIn that can be quite useful: writing articles. Some might wonder if taking the time to craft these pieces is really worth it.

Well, writing LinkedIn articles can indeed be worth your time, especially if you’re eager to share your expertise and build your professional brand. These articles can reach a ton of people, way more than just your immediate network. They can get shared across the platform and even show up in internet search results. That means if you write a killer article, you might end up in front of the eyes of some pretty important people in your industry.

In this article, we’ll dive into what LinkedIn articles are, how they can benefit your career, what to think about before you start writing, the hurdles you might face, and tips for making the most of your articles.

If you’re looking to boost your professional image or share your expertise with the world, keep reading to see how LinkedIn articles might be just what you need.

Key Takeaways

  • Understanding what LinkedIn articles are and how they fit into the platform’s ecosystem.
  • Recognizing the benefits of publishing articles, such as establishing thought leadership and expanding your reach.
  • Knowing the key considerations before starting to write LinkedIn articles, like knowing your audience and committing to quality content.
  • Being aware of the challenges you might face, like staying original and the time needed to engage with your audience.
  • Learning how to maximize the impact of your LinkedIn articles through engagement and analytics.

What are LinkedIn Articles?

LinkedIn articles are kind of like blog posts that live directly on LinkedIn. They’re meant for writing more in-depth on professional topics compared to the shorter posts you might normally see in your feed.

By writing articles, you get a chance to share your experiences, opinions, and advice with other professionals.

Unlike regular posts that might just be a quick update or a photo, articles let you dive deep into a subject.

You get to show off your expertise, and since they are public, anyone can see them—not just your connections.

This could lead to more people knowing about you and what you do. If you like sharing knowledge and want others to see you as an expert in your field, LinkedIn articles can be a powerful tool.

Benefits of Publishing LinkedIn Articles

Publishing articles on LinkedIn comes with a bunch of perks that can really help you professionally.

  • First off, it’s a super way to show that you know your stuff. When you write about topics you’re passionate about and have lots of knowledge in, people start seeing you as a thought leader or expert. This is great because when people trust your expertise, they are more likely to reach out for advice, collaborations, or job opportunities.
  • Another plus is that these articles can reach a ton of people, way more than just your immediate network. They can get shared across the platform and even show up in internet search results. That means if you write a killer article, you might end up in front of the eyes of some pretty important people in your industry.
  • Also, by writing regularly, you’re continuously reminding people that you’re active and engaged in your field.

This kind of commitment to your professional brand can make a big difference in how others see you online.

It’s like putting up a big sign that says, “Hey, I’m here, and I’ve got some great ideas to share!”

Considerations Before Writing LinkedIn Articles

Before you get started on your LinkedIn article adventure, there are a few important things to keep in mind.

The golden rule is quality over quantity. It’s better to write one really good article than a bunch of so-so ones. If your articles are outstanding, people will notice and remember you for the right reasons.

It’s also crucial to really think about who you’re writing for. What kind of professionals are you trying to reach? What are they interested in? When you know who your audience is, you can write articles that they’ll find valuable, and they’ll be more likely to read and share.

And don’t forget, consistency is key. If you want to build up a following, it’s a good idea to write articles on a regular basis. That doesn’t mean you have to write one every day, but maybe once a month or once every couple of weeks.

By doing this, people will start to look out for your articles and really listen to what you have to say. Just like your favorite TV show, if it’s good, you want to know when the next episode is coming out. Your articles can have the same effect.

Challenges in Writing LinkedIn Articles

Even though articles can be a great way to share your voice, you’ll want to keep an eye out for some common challenges. One biggie is making sure you stay relevant and original.

With so many people writing about all sorts of topics, it can be tough to find your unique angle. You want your articles to stand out and give value that others aren’t offering.

Time is another thing to consider. Writing a good article isn’t just about putting words on the page. It takes time to research, write, and edit. After you’ve published, you should also spend time replying to comments and joining the conversation around your article.

So, if you’re super busy, you have to be realistic about how much time you can dedicate to your articles. Half-hearted efforts usually don’t get much attention.

It’s also a challenge to get noticed among the heaps of content on LinkedIn. Your article is basically competing for the same eyeballs that could be looking at job postings, other articles, and much more.

That means you’ve got to really bring your A-game to grab people’s attention and make them want to read what you have to say.

Maximizing the Impact of Your LinkedIn Articles

So you’ve written an amazing LinkedIn article. What next? Well, it’s not just about hitting publish and then forgetting about it.

  • One of the best things you can do is engage with comments. When someone takes the time to comment on your article, replying back can start a great conversation. These chats can lead to new ideas, connections, or even opportunities.
  • Another tip is to share your articles beyond LinkedIn. Spread the word through other social media, like Twitter or Facebook, or even email them to friends who might be interested. The more places your article is seen, the more impact it will have.
  • Lastly, you’ll want to check out the analytics for your article. LinkedIn gives information like how many people have seen your article, where they found it, and what jobs they have. This info can be super useful. For example, if you notice that a certain kind of article gets a lot of views, you might decide to write more on that subject.

It’s all about understanding what works and using that to make your future articles even better.


In wrapping up, it turns out that writing LinkedIn articles can indeed be worth your time, especially if you’re eager to share your expertise and build your professional brand.

They let you go in-depth on subjects you’re passionate about and can help establish you as a thought leader in your field.

Articles on LinkedIn can reach a big audience, but there are things to think about before getting started, like making sure you’re providing quality content and understanding the commitment involved.

Challenges like finding an original voice and managing your time are real, but with some planning, your articles can make a big impact.

Remember to engage with your audience and use the tools LinkedIn offers to keep improving. If you love sharing knowledge and want to make a splash in your industry, give writing LinkedIn articles a go. It might just be the push your career needs.

Frequently Asked Questions About LinkedIn Articles

How often should I publish LinkedIn articles?
It really depends on how much you can handle without sacrificing quality. For some, that might be once a week. For others, once a month might be more realistic. The key is to stay consistent, so your readers know when to expect new content from you.

Do LinkedIn articles help with job searches?
Yes, they can. When you write articles related to your field, it shows potential employers that you’re engaged in your industry and passionate about your work. It’s like giving them a sneak peek at your way of thinking and your expertise.

What should I write about in my LinkedIn articles?
Write about what you know best and what matters to your professional community. This might be insights on industry trends, helpful tips, or lessons learned from your experience. If you’re excited about the topic, chances are your readers will be too.

Are there any topics that are off-limits for LinkedIn articles?
Since LinkedIn is a professional network, it’s best to avoid topics that aren’t related to professional development or your industry. Controversial, offensive, or overly personal subjects might not be well-received and could harm your professional image.

How do I know if my LinkedIn articles are successful?
Look at the engagement they receive—things like views, likes, comments, and shares. Also, pay attention to the quality of the engagements. Are they sparking meaningful conversations? Are leaders in your field taking notice? These are signs your articles are hitting the mark.


  • Janine Swart

    Legal Advisor & Social Media Manager
    In 2011, I achieved admission as an attorney to the Western Cape High Court of South Africa, signaling the initiation of my fulfilling legal journey. Since then, my diverse professional roles immersed me in the intricacies of civil, labour, and criminal law, fostering a well-rounded understanding of various legal domains. Even before my formal admission, my exposure to criminal and labour law laid the foundation for my eventual specialization. Throughout my career, I have remained dedicated to the principles of justice, fairness, and equity, shaping my approach to legal practice. While I hold a special affinity for labour law, my openness to exploring positions in other legal fields underscores my eagerness to expand my expertise and contribute to the legal community in diverse capacities. Beyond my legal practice, I have found a unique intersection between law and modern communication through social media management for law firms. Leveraging my legal background, I bring a distinctive perspective to enhance a law firm’s social media presence. Recognizing the pivotal role of effective communication in the legal realm, I apply my knowledge to curate content that not only engages but also educates and informs the audience. My blend of academic knowledge, practical experience, and commitment to ethical standards positions me as a formidable force in the legal arena. As I continue to evolve professionally, I remain steadfast in my pursuit of a legal career that not only positively impacts individuals and society but also enhances a law firm’s digital footprint through strategic social media management. My social media management skills include: - Facebook Marketing - Instagram Marketing - YouTube Marketing - LinkedIn Marketing - Social Media Marketing